Always known for fantastic creative combined with very innovative media, Lynx have taken it up a notch with this one. In the Anti Hangover range, Shock and Fever Shower Gel provide the colours and fragrances for a range of male fantasy experiences. This online execution puts the browser directly within these experiences across online environments very relevant to the target audience. You are taken on a ride through men’s magazine Ralph, surf magazine QuiksilverPro, MySpace and video site Heavy.com before landing at the Lynx Effect Facebook page.
The campaign should surely see these agencies with their pants round their ankles come awards season. It combines almost every unique online execution possible which would send most online editors to an early grave (perhaps a topic for a later post?). There is content integration, expanding Rich Media into video, page takeovers, interactive games, but most importantly it lands on a Facebook signup to establish a fanbase for further engagement.
If you’re not familiar with past Lynx campaigns then check out http://theinspirationroom.com/daily/tag/lynx/ for a breakout of their work. Look up The Lynx Jet which won the Grand Prix in the Cannes Media Lions, along with two Gold Lions in the Lions Direct awards and a Promo Lion in the sales-promotion category.
The campaign should surely see these agencies with their pants round their ankles come awards season. It combines almost every unique online execution possible which would send most online editors to an early grave (perhaps a topic for a later post?). There is content integration, expanding Rich Media into video, page takeovers, interactive games, but most importantly it lands on a Facebook signup to establish a fanbase for further engagement.
If you’re not familiar with past Lynx campaigns then check out http://theinspirationroom.com/daily/tag/lynx/ for a breakout of their work. Look up The Lynx Jet which won the Grand Prix in the Cannes Media Lions, along with two Gold Lions in the Lions Direct awards and a Promo Lion in the sales-promotion category.
No comments:
Post a Comment